Journal of Digital Marketing and Search Engine Optimization

Articles

• Integration of AI Chatbot in Digital Marketing Strategy: A Case Study on E-commerce Skincare

  Nur Alifah

  1-15

  • PDF

• Utilization of Short-Form Videos (TikTok, Reels, Shorts) to Increase Brand Engagement and Visibility

  Ade Fitria Fatimah, Mohamad Nasir

  16-32

  • PDF

• Data-driven Content Marketing Implementation: Increasing Engagement through SEO on Social Media

  Zidnal Falah

  33-49

  • PDF

• Utilizing Data Analytics to Improve Search Engine Marketing (SEM) Strategy in the Retail Industry

  Rafi Farizki

  50-63

  • PDF

• Analysis of the Use of Augmented Reality (AR) in Digital Marketing Campaigns: A Case Study of a Fashion Brand

  Nurhaliza

  64-76

  • PDF