Aim-and-Scope

Focus and Scope

Journal of Digital Marketing and Search Engine Optimization (JSEO) is a peer-reviewed academic journal dedicated to the publication of research and scholarly articles in the fields of digital marketing and search engine optimization (SEO). The journal aims to serve as a platform for academics, researchers, and professionals to share innovative ideas, empirical findings, and critical insights into digital marketing strategies and the evolving landscape of SEO.

Focus

JSEO focuses on the development of theory and practice in digital marketing, with a particular emphasis on search engine optimization and the role of digital technologies in shaping online consumer behavior.

Scope

The scope of the journal includes, but is not limited to, the following topics:

1. Digital marketing strategies and tactics
2. On-page and off-page Search Engine Optimization (SEO)
3. Search Engine Marketing (SEM) and paid advertising
4. Digital analytics and performance metrics
5. Content marketing and digital copywriting
6. Applications of AI and machine learning in digital marketing
7. Social media marketing and online engagement
8. E-commerce and digital consumer behavior
9. Conversion rate optimization (CRO)
10. Technological trends and innovations in digital marketing
11. Local SEO and geographic targeting
12. Mobile marketing and cross-device optimization
13. The impact of search engine algorithms on marketing strategy

JSEO welcomes original research articles, case studies, systematic literature reviews, and conceptual papers that align with the journal's focus and scope. The journal operates on an open-access basis and publishes biannually.